It all started when Activision had the audacity to start charging $60 for the PC version of Modern Warfare 2. Activision realized that after the success of Modern Warfare, they can pretty much charge any amount they please for the sequel and PC gamers would still flock to buy it. Of Course, if you’re into the multiplayer aspect of Modern Warfare 2, then the game comes packed with hundreds of hours of game play, so it’s safe to assume that Activision, somehow, got away with it, but when Assassin’s Creed 2, a single player game with absolutely no multiplayer and a horrible DRM that serves to punish legit buyers, is selling for $60 and the upcoming standard editions of Starcraft 2 and Diablo 3 are also selling for $60 too, things have gotten too far ,and we can see that a new trend is emerging.
Of course, you may come and point out the fact that console games cost $60 too. Why should PC gamers have to pay $50 when console gamers have to pay $60? Well, On top of the $50 that publishers set for their games to be sold on the console, they will also need to pay about, or more than, $10 per copy licensing fee to Microsoft and Sony respectively in order for them to sell the games on their console in the first place, which you guessed it, you pay for, but, unlike console gaming, there are no licensing fees for PC games. In fact, Microsoft, themselves, offers publishers to put the “Games for Windows Live” in their games free of charge. After this, we can only deduce that publishers who price their games $60 on the PC earn more money per game sold on the PC than do they earn per game sold on the console.
When someone asks on a forum, what is the reason behind all this pirating? A number of answers can be heard, such as “because I can” or “because games are too expensive”. The fact that games are becoming more expensive should in some ways exacerbate the whole pirating issue publishers are ranting about, and when publishers like Ubisoft deter customers by raising the price tag and by forcing a completely unnecessary DRM to play a single player game and then complaining about low sales is just really pathetic. As for Blizzard, I have no doubt that, no matter, the price tag that are put on their games, their games will sell like hot cake. Of course, is the raising in price tag necessary? Is Activision getting a little too greedy? I will have no doubt that some of you do think that Blizzard games are worth every penny of that $60, and that you can recoup the money lost by restricting yourself from $10 worth of beer, but remember, by thinking like this, you are advocating the new trend.